We seek out the most ethical and sustainable partners in the industry.
Brand Partners
Deciding whether a brand meets the Alltrue standard or not requires an intentional and thorough vetting process. We evaluate each business for social responsibility, ethical supply chains, and sustainable practices.
We’re committed to conducting business in an ethical and legal manner that protects workers and the environment. With respect for cultural differences, we expect our brand partners to share and support a positive social, ecological, and economic model for business that honors people and planet.
Our brand guidelines are some of the strictest in the industry.
Our Standards
Respect for people
We are strongly committed to ensuring our products are made with respect for the fundamental dignity of workers.
Respect for the planet
We push for better fibers and finishing processes in everything we deliver. There are zero hazardous chemicals and inputs in our curations.
Honesty and transparency
All the products we carry are free from any ingredient found on our Banned Ingredients List, one of the strictest in the industry.
Good things, made well
Our product curators obsessively research and review thousands of products. Beautiful, clean, and safe are all musts in our market, but what good is all that if the product isn't effective? We make sure each product in our curation checks all the boxes.
No animals were harmed
Our animal neighbors deserve to be treated with love and respect. We see this mentality as an integral part of intentional and sustainable living. All products in our curation are cruelty free.
1,4 Dioxane
Flammable ether and byproduct of some cosmetic manufacturing practices. A probable human carcinogen that one study found in over 1 in 3 lotions analyzed. Currently illegal and being phased out in New York.
Acrylates
A synthetic ingredient found in acrylic nails. Classified as a possible human carcinogen.
Aluminum Salts
An ingredient found in antiperspirants. May be linked with breast cancer or Alzheimer’s.
Animal Oils, Musks, and Fats
No animals are harmed in the making of these products. We opt for cruelty-free alternatives to ingredients sourced from animals. The only animal products we do allow in our skincare products are beeswax, honey, lanolin and carmine.
Benzophenones and related Compounds
One of the chemicals flagged by Prop 65 in California, these are known to potentially cause cancer and disrupt your hormones. Often found in lip balm, shampoo, conditioner, and more.
Butoxyethanol
A solvent found in paint strippers, household cleaners, and, yep, cosmetics. May irritate skin or even cause cancer.
Butylated hydroxyanisole (BHA)
A food additive that increases shelf life which the NIH says is "reasonably anticipated to be a human carcinogen.”
Butylated hydroxytoluene (BHT)
An antioxidant and preservative that is likely a carcinogen, and may disrupt your hormones or lead to liver damage.
Carbon Black or Black 2
A color additive found in mascara, nail polish, lipstick, and other cosmetics. Listed as one of California Prop 65’s carcinogens.
Coal Tar
Found in anti-dandruff shampoos and hair dye. Coal tar is a known carcinogen.
Cocamide diethanolamine
(Cocamide DEA)
A foaming agent found in hand soaps and shampoos. A possible carcinogen identified under California’s Prop 65.
Ethanolamines
Found in both personal care products and home cleaning products, this compound is linked to cancer and organ toxicity. Prohibited by the European Commission.
Ethylenediaminetetraacetic acid
(EDTA)
A preservative in soaps and shampoos to prevent bacterial growth. May cause irritation.
Formaldehyde and Formaldehyde-Releasing Agents
A preservative used to increase shelf-life. Most often found in nail care but also present in hair products. Banned by the EU as a carcinogen and suspected mutagenic.
high standards.
And so do you.
Hydroquinone
Skin lightening chemical that bleaches skin. May be linked to cancer, compromised immune systems, and issues with adrenal glands.
Lead and Lead Acetate
Found in some hair dyes. Prohibited in Canada and the EU.
Mercury and Mercury Compounds (Thimerosal)
A natural element found in most rocks and sediment that has been used as a preservative in cosmetics. Regulated by the FDA for its well documented toxicity.
Methoxyethanol
Ingredient found in nail polishes and other beauty products. Banned in the EU. May damage organs or harm the central nervous system.
Methyl Cellosolve and 2-Methoxyethanol
Ingredient found in nail polishes and other beauty products. Banned in the EU. May damage organs or harm the central nervous system.
Methylchloroisothiazolinone and Methylisothiazolinone
Preservative used to prevent bacteria growth. May cause skin irritation or allergic reactions. Banned in leave-in products in Canada and EU.
Microbeads
Small plastic beads often used for exfoliation in face washes. Contaminates water supplies. Banned in the US in 2019.
Mineral Oil
Also known as petroleum jelly. Used to lock in moisture in both hair and skin care products. A potential carcinogen sourced from oil.
Nanomaterials
Microscopic particles found in cosmetics used for UV protection. Potential environmental and health risks that have yet to be researched fully.
Oxybenzone
Ingredient found in many sunscreens responsible for harming coral reefs. Also under investigation for harmful effects on humans.
Parabens
A category of preservatives that extends the life of many skincare and beauty products. May be linked to breast cancer and hormone disruption.
Petrolatum and Petrolatum Byproducts
A byproduct of petroleum production that is used to increase the shelf life of beauty products. Often contaminated in the manufacturing process with harmful chemicals.
Phenoxyethanol
Stabilizes products by increasing their shelf life and preventing bacterial growth. A common allergen.
Phthalates
Chemicals that strengthen plastics, often found in hairspray, nail polish, and the bottles that hold our products. May be linked to cancer, diabetes, autism, and other health issues.
Polyacrylamide and Acrylamide
Found in many moisturizers and anti-aging serums as a binding and stabilizing agent. Possibly a carcinogen.
Resorcinol
Often found in skin peels and hair dyes. Toxic in large doses. May disrupt hormones and cause skin sensitivity.
Retinol and Retinyl Palmitate
A blend of a fatty acid and vitamin A. May increase skin sensitivity and lead to an over absorption of vitamin A.
Styrene
Often found in sunscreen. Likely to be a carcinogen.
Sulfates
Also known as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES). Found in shampoo and bodywash. Often triggers allergies and skin irritation.
Talc
The softest mineral in the world often found in powders and other cosmetics. Talc is frequently contaminated with asbestos, a known carcinogen. We only accept products that include talc if the supplier conducts testing to ensure it is asbestos-free.
Toluene
Often found in nail products. May cause neurotoxicity and skin irritation.
Triclosan and Triclocarban
Common antibacterial ingredients used in soaps. Identified by the FDA as not safe and effective in healthcare settings. May disrupt hormones and lead to antibiotic-resistant germs.
